Reflections on 10 years in the new winery

10 years! That’s hard to believe! Back in 2011, when we built the new winery, our dream was to become a noted winery with an international reputation for elegant wines. Now, 10 years later, we feel great satisfaction and gratitude for what we have been able to achieve. Things always take longer than you wish, but the progress made is a source of great joy. At all events, 10 vintages are an achievement and a good opportunity to reflect on experiences, values and practices.

In our new winery, our special jewel is our tasting room: a timeless design with clean lines, rooted in the vineyard and that offers a stunning view of the vines and over the Alto Adige valley. So many wine enthusiasts have had the opportunity to taste our wines here.

In the recent years, we have had great vintages like 2016 and 2019, but also challenging ones like 2014. Outstanding wines that we store in our cellars are for example Matan 1978 and 2002.

Climate change is a fact. In the last 10 years, the grape harvest has moved forward by 2-3 weeks. We live in a “cool climate” region, and our vineyards are benefiting from the changing conditions.

We are true nature lovers. Over the years, we have become increasingly aware of this bond. We have a feeling for the subtle processes that take place in nature and how they are transformed in the soul of the wine.

Our wines express much of what we are like: unobtrusive, fine, elegant, with pronounced character, in balance with nature – and with wrinkles on the face that tell our story.

In the future it is important for us to continue promoting more sustainability. Why not grow vegetables between the vine rows? Or increasing the use of new technological developments like drones? We want to take advantage of new innovations so that we can afford to take a step back – back to nature. We have to come closer to nature, see it, hear it and feel it. It is our wish to always be a pioneer in terms of quality. We want the Pfitscher brand to enjoy international prestige. 

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