Lord of the Grapes

Through specialist knowledge, an analytical mind and a serious grasp of the direction, which Pfitscher has taken, make Hannes Pfitscher the ideal winemaker.

Hannes looks back on a classic career in the Alto Adige wine business: a winemaker as father, a family-owned winery, summer jobs in winegrowing, work experience abroad, then soon the first offer. “If you’re smart you learn from experience.” 

Since then he has been involved in the annual winegrowing cycle numerous times, he knows the land, the soils, the weather. His expertise includes winegrowing and wine sales. After 45 years of ground work Klaus Pfitscher has placed the responsibility for further evelopment in experienced hands with the appointment of his son Hannes as winemaker.

With an analytical intellect and a fresh outlook, Hannes observes: “What impresses me is the fact that we cultivate 20 hectares at the highest level of quality and based on biological principles. The result are authentic wines of strong personality aimed at enthusiasts who look for wines with clearly defined characteristics, wines which reflect their origins. The newly built winery is a very effective ‘tool’ to achieve this, simple and essential. 

Sustainable cultivation – still in its infancy when Hannes entered the wine profession – is now held in high esteem. He has occupied himself with it for ten years now and calmly explains his approach to the subject: “We make wines with character in which our soils and micro climates are reflected. This is most successful when our work is based on biological principles because they enable us to vitalize the soils and plants to the greatest extent”. There is no standing still for Hannes: “One can only go forwards or backwards. If you stop, you fall over.”

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